Context
The studio sells session packs: 8, 16, and 32 classes. When a pack ran out, the manager was supposed to message the client and offer a renewal. In practice they wrote when they had time, and some clients just disappeared.
$3,500
ежемесячно
Потери на renewal
~8 ч
в неделю
Admin-задачи вручную
61%
Retention rate
Three automations
1. Pack expiry flow
When a client has 2 sessions left, an automatic message goes out with a renewal offer and a 10% discount if they renew within 48 hours. When the pack expires, a follow-up on day 3.
2. No-show recovery
Client misses a session: 2 hours later an automatic "everything OK?" message, 24 hours later a reschedule offer. Simple trigger logic through Make + Telegram/SMS.
3. Billing reminders
Automatic reminders 5 and 1 day before charge. If payment fails, an immediate Telegram notification to the manager + a message to the client with instructions.
The entire project took 19 days. Stack: Make (core automations) + Google Sheets (data before migrating to a full CRM) + Telegram bot for team notifications.
Results after 60 days
Pack expiry: manager writes when they have time
Automated flow with 10% early-bird discount
No-show: slot lost, client doesn't come back
62% of no-shows convert to rescheduled sessions
Billing failures discovered after a week
Immediate alert, recovery rate 78%
74%
+13 п.п.
Retention rate
+$2,900
мес
Доп. выручка
3 ч/нед
−62%
Admin-время